Platform | Module Overview

Employee Value Proposition

To thrive in today’s labor market, organizations need effective methods to differentiate from the competition, attract the right candidates, and retain top talent. Elevating your employee value proposition (EVP) is crucial in achieving these objectives.

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benefits

With the EVP module, talent acquisition leaders can:

Improve Positioning

Benchmark your job postings’ unique attributes against your competitors’ and quickly identify opportunities for improvement.

Track Sentiment

Monitor employee sentiment and see how you rank against competitors and other industry leaders.

Assess Competition

Analyze the competitor landscape to inform decisions regarding total rewards and other offerings.

“We were looking at ways to enhance EVP and recognize we do a lot of good things but have an opportunity to grow. We don't always do a great job talking about the value props, so we wanted to better understand what applicants are looking for and how we compare to others. How can we better showcase our offerings, and what are we missing?”

Director of Talent and Culture

Decode your
competitors’ EVPs

A strong EVP that resonates with your target candidates can be the deciding factor that attracts them to your organization. By understanding how your EVP compares to competitors’, you can identify areas for improvement, including how it’s communicated in job postings.

However, undertaking manual projects to review details in your competitors’ job postings is inefficient. To help you do this consistently at scale, we have developed a proprietary EVP framework and taxonomy with more than 450 granular attributes that power deep, big-data analysis of your competitors’ offerings.

Stand out in a competitive labor market

Clearly articulating your EVP and differentiating yourself from competitors is key to attracting the right candidates. It is also important to understand what your competitors’ job postings might be signaling, such as new services, market expansion, and the roles and skills they are hiring for. The employer branding search capability helps you:

Compare your job postings’ unique attributes to competitors’ postings by role, location, and employer.

Leverage the details to enhance your job postings, highlighting key attributes for a given role or location.

Understand the market relative to your value propositions, supporting recommended new benefits or perks.

Keep a pulse on
employee sentiment

Understanding how your organization’s brand promise aligns with employees’ expectations is an ongoing task. By understanding employees’ perceptions of their workplace, you can make data-informed decisions to address issues before talent is lost to competitors. With sentiment analysis, you can:

Compare your overall sentiment rating to competitors and see trends over time.

Evaluate employee ratings by category to pinpoint areas for improvement.

Identify new sources of talent from competing organizations by emphasizing your EVP strengths.

Talent Snapshots

Track trends to strategize

Discover how demand for specific roles and work settings has changed over time with our Talent Snapshots feature, now available in every TalentNeuron module.

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