Analyze Your Employer Brand

Your employee value proposition (EVP) is the foundation of your employer brand and a critical factor in attracting and retaining top talent in your industry.

Join Elin Thomasian (SVP, Strategy & Consulting) and Tim Gillies (Specialist, Advisory) to learn how to craft a compelling EVP that differentiates you from your competitors. Discover how sentiment analysis can help you assess your EVP's strengths and weaknesses compared to other major employers in your industry, geography, or space. Identify the key messaging points you need to emphasize to gain a competitive advantage in hiring.

In this session, you’ll learn how to:  

• Define your EVP and develop data-driven strategies to refine it
• Use sentiment analysis to compare your overall sentiment rating to competitors and track trends over time
• Evaluate employee ratings by category to pinpoint areas for improvement
• Attract the best talent from competing organizations from organizations by strategically emphasizing your EVP's strengths